Beyond the Bond

Bond has officially acquired Armadillo—the UK’s leading relationship marketing agency. In this episode, Jason Cimino, Chief Growth Officer at Bond, leads a conversation with Bond's Morana Bakula and Rob Daniel, alongside James Ray and Jo Penn from Armadillo, a Bond company, to unpack the vision behind the newly announced partnership.
They explore how rapidly accelerating market change—driven by AI and rising customer expectations—has created a critical need for intelligent, human-centred customer relationship marketing. Together, they reveal how the acquisition elevates their combined CRM, data, and engagement capabilities, offering brands a powerful, end-to-end solution under one roof.

Our host, Morana Bakula, sits down with David MacNaughton, Canada's former ambassador to the United States and former President of Palantir Canada. Dive into a riveting discussion on geopolitical challenges, US tariff policies, and the strategies leaders can employ to navigate uncertainty and drive growth. Discover how to leverage technological advancements and foster cross-border collaboration in today's ever-changing global landscape.